After reading this article you will learn about the advantages and disadvantages of the interview method of conducting social research. Advantages of the Interview Method: (1) The personal interviews, compared especially to questionnaires usually yield a high percentage of returns. (2) The interview method can be made to yield an almost perfect sample of the […]
The Interview Method | Techniques | Social Research
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The Questionnaire | Techniques | Social Research | Sociology
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After reading this article you will learn about:- 1. Types of Questionnaires 2. Kinds of Questionnaire Items 3. Designing the Questionnaire/Schedule 4. Physical Form 5. On Questionnaire Construction 6. Advantages 7. Limitations. Types of Questionnaires: The types of questionnaire vary widely. Questionnaires may be classified in a number of different bases. The classification of questionnaires […]
Measuring the Attitude of Individuals | Social Research | Sociology
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This article throws light upon the three types of scales that are used for measuring the attitude of individuals. The types are: 1. Differential Scales 2. Summated Scales 3. Cumulative Scales. Type # 1. Differential Scales: These scales used for the measurement of attitudes are closely associated with the name of L.L. Thurstone, hence are […]